New Products

LYS Beauty Enters Primer Category

Debuts Secure Skin Blurring + Prep Primer Stick at Sephora.

LYS Beauty has entered the primer category with the debut of its Secure Skin Blurring + Prep Primer Stick.

The skincare-infused stick is designed to visibly blur skin texture; soften the look of fine lines and wrinkles; and diffuse the look of enlarged pores for a flawless, soft-focus base.

LYS Beauty is among the first Black-owned clean cosmetics brands to launch at Sephora. With over a quarter-century experience as a makeup artist, beauty executive and product developer, LYS Beauty was founded by Tisha Thompson, who created the brand to challenge industry norms and prove that clean, high-performance and inclusive beauty can coexist.

Secure Skin Blurring + Prep Primer Stick retails for $28 at Sephora and lysbeauty.com.

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters